, Author at Green House Sales and Marketing

Alt Text: Marketing team reviewing audience insights on a whiteboard

What Is the Importance of Understanding an Audience? | Green House Sales & Marketing

December 11, 2025

Why Understanding an Audience Is the Core of Strategic Influence Understanding an audience isn’t just a marketing box to check, it’s the backbone of effective communication, strategic differentiation, and a marketing strategy that actually moves the needle. When a business truly develops a deep understanding of its target audience, everything

Online Reputation 101: Building Trust Before Customers Even Call

November 25, 2025

Picture this: A potential customer pulls out their phone. They’ve got a problem. Maybe a leaky pipe, a craving for sushi, or they need a marketing agency. They type a quick search into Google, scroll past a few options, and then, without ever speaking to you, they choose your competitor.

Why Nostalgia Marketing Is Booming and How Brands Can Use It

November 15, 2025

It’s hard to scroll through social media without seeing a blast from the past. From Barbie collaborations to Y2K-inspired retro aesthetics, nostalgia marketing is everywhere. But why are brands leaning so heavily into the past, and how can your business use it without looking forced or outdated? The answer lies

Picture of Sabrina Carpenter winning awards, how she got there with successful branding

How Sabrina Carpenter Branded Her Way to Fame

November 14, 2025

Everyone loves the story of an “overnight success.” But in most cases, it’s branding and marketing strategy, not luck, that makes something finally click. Take Sabrina Carpenter, for example. She released her first album through Hollywood Records in 2014, but it wasn’t until a decade later that she became a

SEO Digital Marketing: How to Improve Your Local SEO Strategy in 2025

November 11, 2025

In the fast-paced world of digital marketing, staying visible online isn’t just an option, it’s a necessity. With search algorithms evolving faster than ever, businesses that understand SEO digital marketing are the ones most likely to thrive in 2025. Whether you’re managing a national brand or a growing local business,

A pyramid of the different parts of SEO marketing showing how important keyword research is.

Stop Wasting Clicks: Why Your High-Volume Strategy is the Silent Killer

November 10, 2025

When trying to find good SEO keywords people typically try chasing high keyword search volumes. This can create ranking SEO success by creating a lot of traffic and visibility for your business but may not be converting a lot of sales. The “Volume Only” approach could be costing your company

How Small Businesses Build Trust, Visibility, and Local Search Rankings

November 4, 2025

Your Online Reputation IS Your Business Reputation Now In a digital-first world, brand reputation management is now mission-critical for small businesses. Your first impression happens online, and strong brand reputation management ensures that the first thing prospects see supports your sales goals. People don’t just look you up, their perception

What is SEO and how to use it in Utah County

What is SEO and Why Do I Need It Utah County

October 31, 2025

If you run a business in Utah County or nearby areas like Salt Lake City, understanding search engine optimization (SEO) is essential. SEO helps your website appear in search results when potential customers search for your services. Without it, your business may miss out on highly qualified traffic and local

Person at a computer looking over the different parts of business reputation management

The Role of Business Reputation Management in Long-Term Growth

October 28, 2025

Business owners often focus on securing the next contract, launching the next product, or making the next sale. While these are essential, it misses one of the most important building blocks in long-term success: public standing. This is where strategic business reputation management becomes the single most critical investment your