Fertilizer Package

Digital Marketing Package

The Fertilizer Package is a 3 month digital marketing package that is perfect for small to medium-sized businesses looking to establish or strengthen their online presence. Whether you're new to digital marketing or seeking to enhance your existing efforts, this digital marketing package provides the essential foundation for long-term growth.

The 4 Fundamental Elements

The Fertilizer Package focuses on four fundamental areas of digital marketing to help your business gain traction and visibility online.

Reputation Management
Search Engine Optimization
Social Media
Paid Media

3 Month Timeline

The Fertilizer Package focuses on four fundamental areas of digital marketing to ensure your business gains traction and visibility online: Reputation Management, Search Engine Optimization, Social Media, and Paid Media. This digital marketing package will lay the groundwork for your digital success, ensuring your brand is positioned for long-term online growth.

Phase 1

Strategy Optimization

Secure account access and project materials
Define your brand’s tone of voice and key messaging pillars
Identify your unique selling points (USPs) and value propositions
Collect and organize marketing collateral (photos, logos, bios, etc.)
Conduct keyword research to uncover high-intent search terms

Phase 2

Reputation Management

Update GBP Information
Upload optimized photos following best practices
Write and add 4 keyword-targeted Q&A posts
Add keyword-optimized product tiles to your GBP
Create and post 8 GBP updates to show business activity
Link your GBP to your website
Submit your business to up to 75 online directories via Synup
And more!

Phase 3

Search Engine Optimization

Identify top keywords for your industry
Create a custom SEO strategy tailored to your goals
Conduct a technical site audit to resolve meta and crawl errors
Optimize or create up to 10 SEO-focused web pages
Improve titles and meta descriptions for visibility
Add alt-text to images for accessibility and search rankings
Pursue 5 quality backlink opportunities to build authority

Phase 4

Social Media Audit

A brand audit to assess your current social media performance.
A gap and position audit to evaluate competitor content and engagement strategies.
Insights into social media trends to develop a strategy tailored to your business.
Develop a 12-week editorial social media calendar.
10 social media post templates.

Phase 5

Paid Media Audit

Perform a comprehensive paid media audit to identify opportunities.
Analyze competitors’ paid search strategies to identify high-value keywords.
Run our ROAS calculator using industry averages to estimate the revenue generated by each keyword and helps us determine what you can expect if you were to run ads.
Develop a 12-week paid media strategy.

Phase 6

Strategy Summary & Handoff

Create a final report including all strategy recommendations.
Discuss ongoing services with our Pollinator Package.

Tools

We use industry standard tools ensuring you get the best at only a fraction of the cost.

Standard Pricing