, Author at Green House Sales and Marketing

Understanding Google Analytics: A Beginner’s Guide for Small Business Owners

May 13, 2024

What is Google Data Analytics?Google Analytics is a free tool provided by Google that helps you track and analyze your website’s traffic and user behavior. It provides valuable insights into how visitors are finding and interacting with your site, helping you make informed decisions to improve your online presence. Getting

How to Build Backlinks Organically—Designing Shareable Content

January 29, 2024

In the vast landscape of digital marketing, small businesses often find themselves navigating the complexities of search engine optimization (SEO). One crucial aspect of SEO is link building, particularly backlinks. Understanding what link building and backlinks entail, and how small businesses can leverage them to enhance their online presence, is

Top Marketing Strategies for Instagram in 2023: A Comprehensive Guide

November 10, 2023

In the dynamic world of social media, Instagram continues to be a leading platform for businesses to engage, inspire, and convert their audiences. With over 1 billion active monthly users as of 2021 (Statista), the competition to stand out is fierce. So, how do you create an indomitable presence on

What Social platforms are the best for my business?

November 7, 2023

Social media has become an indispensable tool for businesses of all sizes to connect with their target audience, build brand awareness and drive growth. However, with so many social platforms available, it’s essential to understand which ones are the best fit for your business. Choosing the right social media platform

25 Marketing Metrics You Should Know About

April 13, 2023

Marketing is an essential element to any business strategy. It promotes brand awareness, generates leads, and increases sales. However, in today’s fast-paced digital age, marketing strategies constantly evolve. Keeping up with the latest trends and techniques can be daunting. To help business owners and marketers stay ahead of the game,

26 Marketing Tips for 2023

April 11, 2023

As we approach the end of Winter, businesses of all sizes are already preparing for the new year. Marketing is one of the most crucial aspects of any successful business; staying ahead of the latest trends and strategies can make all the difference. With the rapid pace of technological advancements

How the Opposite of a Good Marketing Strategy Can Be a Great One

November 12, 2020

How the opposite of a good marketing strategy can be a great one. Marketing is 20 million years old Signaling is often necessary when it comes to advertising and marketing. In many cases you see this even in nature. For 20 million years flowers have been trying to convince bees

Net Promoter Score (NPS): Measuring Success

November 9, 2020

What is a Net Promoter Score? In customer experience management a frequently used tool is Net Promoter Score. Businesses measure the overall experience a customer has through NPS. It’s used to understand how likely a customer is to recommend your business to their friends, family, classmates, colleagues, and much more.

Sales Funnel: Leading Customers to Action