, Author at Green House Sales and Marketing

Value Chain Analysis: Increasing Value

November 8, 2020

You’re a business owner and want to improve your current business model–in other words, increase revenue and reduce costs. The Value Chain Analysis is one of the best ways to renew your model because your profit margin is identified from the beginning of your process to the end of it. Value Chain

Six Thinking Hats – Decision Making Skills

November 8, 2020

You are faced with a specific situation, and it is time to make a decision. But how do you know it is the right one? Depending on your perspective, you can choose one option and it could be the right decision. But when you look at the same situation with

5 Reasons To Use RFM Segmentation Today

November 7, 2020

Customers drive your business forward or backward. They are the reason to produce different products or to offer sales on goods or services. Since customers are the driving force, do you know who they are from demographics, psychographics? Or even down to how often they visit your business and buy

Perceptual Map: 4 Reasons to Use One

November 7, 2020

Why Use a Perceptual Map? You’ve probably heard of a perceptual map before. That thing a lot of marketers use when they are trying to determine how they are perceived in the industry. They do a lot of good when used correctly, and here is why. 1. A Perceptual Map

Marketing Tool: Product Life Cycle

November 7, 2020

What is the Product Life Cycle? The Product Life Cycle (PLC) is the course of a product’s sales and profits over its lifetime. There are 4 stages to this cycle: 1. Introduction 2. Growth 3. Maturity and 4. Decline. This cycle helps companies determine and foresee where their product will

Porter’s Five Forces

November 5, 2020

How can Porter’s Five Forces help you build your strategy? Porter’s Five Forces is a method designed to help you understand the competitive forces in your chosen business environment and identify whether or not your strategy is profitable. The tool utilizes five competitive forces that exist in define every industry. Through these

How Infographics Improve Your Content

November 5, 2020

Learn ways infographics improve your content. Including an infographic with your content is going to improve it by 110%, guarantee, and here’swhy. For our brains images easier to process than text. We remember facts that are given to us in simple to understand terms, and even more so when there’s

The Marketing Metrics Holy Grail

November 5, 2020

Why Are Marketing Metrics Important? If you want eternal life for your marketing efforts, there is one key action you must take: tracking marketing metrics. For Instance, If your marketing campaigns are not carefully tracked, monitored, and analyzed, they will NOT be as effective, and certainly will be more expensive.

Hedgehog Concept Guide

November 5, 2020

The Hedgehog concept is a classic Venn Diagram incorporating three circles with common elements represented by the areas of overlap among the circles with the hedgehog being the center Jim Collins, in his book Good to Great, stated “The essence of a Hedgehog Concept is to attain piercing clarity about

Value Chain Analysis: Increasing Value

Six Thinking Hats – Decision Making Skills

5 Reasons To Use RFM Segmentation Today

Perceptual Map: 4 Reasons to Use One

Marketing Tool: Product Life Cycle

Porter’s Five Forces

How Infographics Improve Your Content

The Marketing Metrics Holy Grail

Hedgehog Concept Guide

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