, Author at Green House Sales and Marketing

Beginners Guide to Email Marketing

November 5, 2020

Email Marketing Emails are one of the top ways to communicate and are a daily use by the majority of the world’s population. According to EMarketer, nearly 76% of all US adults still use email frequently, however, most emails are not opened. According to Blog Marketing Academy, 28% or fewer

Critical Success Factors for a Business

November 5, 2020

What Are Critical Success Factors for a business and Why you need them? What are Critical Success Factors for a business? Whether you have just started a small business, have been running an enterprise business for the past 10 years, or are just thinking about starting a business, you should

How to Create Your First Customer Journey Map

November 5, 2020

How often do we step into the shoes of our customers? Many managers find it difficult to really understand the needs of their customers. Customer Journey Mapping allows you to illustrate the experience a customer goes through as they engage with your company. There’s no right or wrong way to

Market Segmentation: Increasing Your Reach

November 4, 2020

Why is Market Segmentation Important? With over 7.8 billion people living on the planet earth, you will shortly come to find that marketing is not a one size fits all situation. For instance, In marketing different messages are going to have different meanings based on gender, age, values, culture, location,

Business Motivation Model

November 4, 2020

Successfully creating end results based on a business strategy is a complex task. There can be many key factors that play into this process and confusion along the way. This is where enterprise architects save the day. As an enterprise architect, it is your responsibility to make sure the tools

Keller’s Brand Equity Model: Steps to Strengthen Your Brand

November 4, 2020

Customers create and establish feelings and thoughts regarding your brand with every experience they have with it. These can be negative or positive. Keller’s Brand Equity Model is all about taking control of what those feelings and thoughts are. You need to shape the experiences to create the desired thoughts

5 Real Life Blue Ocean Strategies

November 4, 2020

Before we get into the 5 products it is important to know what a blue ocean strategy is. A Blue Ocean Strategy is when a company builds a product or service that has no previous market. Meaning that since it doesn’t currently have a market it also doesn’t have any

Breaking Down the BCG Matrix

November 4, 2020

What is the BCG Matrix? The BCG Matrix is a popular conceptual model that’s very helpful when you’re reviewing your business strategy. It provides a way for companies to review their products and brands based on the product’s competitive position, or how it performing compared to competitor products in the

7s Model: Evaluate Your Business Strategic Plan

November 3, 2020

Starting a new company can be difficult. There are several factors that contribute to why some businesses fail when others don’t for example too little capital, too much overhead, or simply wrong timing to name a few. However, many fail simply because of poor strategic planning. Of the many tools

Beginners Guide to Email Marketing

Critical Success Factors for a Business

How to Create Your First Customer Journey Map

Market Segmentation: Increasing Your Reach

Business Motivation Model

Keller’s Brand Equity Model: Steps to Strengthen Your Brand

5 Real Life Blue Ocean Strategies

Breaking Down the BCG Matrix

7s Model: Evaluate Your Business Strategic Plan

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