Our Blog
a Field guide for marketing in today’s world
The Importance of SEO in Today’s Digital Landscape
In the digital age, where every business competes for visibility online, Search Engine Optimization (SEO) has become a critical strategy for achieving a prominent presence on search engines like Google, Bing, and others. SEO not only helps you reach a broader audience but also establishes your business as an authority
Advantages of Online Reputation Management: Building Trust for Google and Consumers
In today’s digital landscape, where consumers rely heavily on online searches to find local businesses, a strong online reputation is no longer a luxury – it’s a necessity. Here at Green House Sales and Marketing at UVU, we understand the importance of online reputation management and its impact on attracting
Conquer Your Corner of Utah County: A Guide to Your Google Business Profile
Maybe you’ve dedicated months and years into building your business in Utah County, Perhaps your business is just getting off the ground, or maybe it’s still just a dream for you. Either way you’ve chosen one of the best places in the country to do it. One thing you’ll soon
How to Make a Marketing Plan: Outline
In the dynamic world of business, having a well-defined digital marketing strategy is paramount to achieving success and staying ahead of the competition. Whether you’re a startup or an established enterprise, the right marketing strategies can help you connect with your target audience, build brand awareness, hit business goals, and
Ways to find Success with Pay Per Click Advertising
PPC is an online advertising model where you only pay when someone clicks on your ad. It’s like paying a tiny fee each time a potential customer actively shows interest in your business. This targeted approach starkly contrasts traditional advertising methods like billboards, where you pay to reach a broad
How to Rank Higher in “Near Me” Google Searches
Posted on June 14, 2024 by UVU Content 14 Jun With the rise of smartphones and the increasing reliance on online resources, “near me” searches have become a popular way for consumers to find local businesses. These searches are particularly prevalent in the retail and service industries, as customers look
Elevate Your Business with Email Marketing: The Best Practices for Engaging and Retaining Customers
In our modern days, where attention spans are fleeting and competition is fierce, businesses face a constant challenge: how to effectively reach their target audience and build lasting relationships. Companies are always seeking new and effective ways to connect with their audience and forge meaningful client relationships. Email marketing campaigns
Keyword Funnel and Search Engine Optimization
Keyword research got you feeling a bit lost in the weeds? Totally been there. Picking the right keywords can be like searching for a specific seashell on a giant beach, frustrating, right? But no worries, fellow digital marketer, because today we’re diving into the amazing world of the keyword funnel.
Your Guide to Growing Your Website
Website optimization, SEO, and PPC advertising are the cornerstones of a successful digital marketing strategy.
Unlock Local SEO Success
Local SEO has become an essential component of any digital marketing strategy, especially for institutions like Green House Sales & Marketing at Utah Valley University. In this comprehensive guide, we will delve into various aspects of local SEO, highlighting how it can significantly impact your visibility and attract more local
Strategies for Content Marketing Optimization
Content marketing stands as a cornerstone of any successful digital marketing strategy. It’s the art of creating and distributing valuable, relevant, and consistent content to attract and engage a specific audience. However, the effectiveness of content marketing relies heavily on optimization techniques. By optimizing your content, you can ensure that
Mastering the Art of Social Media Marketing Strategy: A Comprehensive Guide for Businesses
Higher education institutions across Utah need sophisticated marketing strategies to connect with prospective students. As the digital ecosystem evolves, universities like Utah Valley University require specialized marketing services that blend traditional approaches with innovative digital marketing tactics. Student-focused marketing agencies understand this unique challenge, offering tailored solutions that drive enrollment