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What is a Net Promoter Score? In customer experience management a frequently used tool is Net Promoter Score. Businesses measure the overall experience a customer has through NPS. It’s used to understand how likely a customer is to recommend your business to their friends, family, classmates, colleagues, and much more.

What is a Sales Funnel? A sales funnel is a diagram that leads customers through when they are purchasing a product. Sales funnels can also help you understand your audience’s purchase behavior. Therefore, understanding the sales funnel will help you find a split where customers drop out and never buy

You’re a business owner and want to improve your current business model–in other words, increase revenue and reduce costs. The Value Chain Analysis is one of the best ways to renew your model because your profit margin is identified from the beginning of your process to the end of it. Value Chain

You are faced with a specific situation, and it is time to make a decision. But how do you know it is the right one? Depending on your perspective, you can choose one option and it could be the right decision. But when you look at the same situation with

Customers drive your business forward or backward. They are the reason to produce different products or to offer sales on goods or services. Since customers are the driving force, do you know who they are from demographics, psychographics? Or even down to how often they visit your business and buy

Why Use a Perceptual Map? You’ve probably heard of a perceptual map before. That thing a lot of marketers use when they are trying to determine how they are perceived in the industry. They do a lot of good when used correctly, and here is why. 1. A Perceptual Map

What is the Product Life Cycle?  The Product Life Cycle (PLC) is the course of a product’s sales and profits over its lifetime. There are 4 stages to this cycle: 1. Introduction 2. Growth 3. Maturity and 4. Decline. This cycle helps companies determine and foresee where their product will

How can Porter’s Five Forces help you build your strategy?  Porter’s Five Forces is a method designed to help you understand the competitive forces in your chosen business environment and identify whether or not your strategy is profitable. The tool utilizes five competitive forces that exist in define every industry. Through these

Learn ways infographics improve your content. Including an infographic with your content is going to improve it by 110%, guarantee, and here’swhy. For our brains images easier to process than text. We remember facts that are given to us in simple to understand terms, and even more so when there’s

Why Are Marketing Metrics Important? If you want eternal life for your marketing efforts, there is one key action you must take: tracking marketing metrics. For Instance, If your marketing campaigns are not carefully tracked, monitored, and analyzed, they will NOT be as effective, and certainly will be more expensive.

The Hedgehog concept is a classic Venn Diagram incorporating three circles with common elements represented by the areas of overlap among the circles with the hedgehog being the center Jim Collins, in his book Good to Great, stated “The essence of a Hedgehog Concept is to attain piercing clarity about

Email Marketing Emails are one of the top ways to communicate and are a daily use by the majority of the world’s population. According to EMarketer, nearly 76% of all US adults still use email frequently, however, most emails are not opened. According to Blog Marketing Academy, 28% or fewer