Our Blog

What Are Critical Success Factors for a business and Why you need them? What are Critical Success Factors for a business? Whether you have just started a small business, have been running an enterprise business for the past 10 years, or are just thinking about starting a business, you should

How often do we step into the shoes of our customers? Many managers find it difficult to really understand the needs of their customers. Customer Journey Mapping allows you to illustrate the experience a customer goes through as they engage with your company. There’s no right or wrong way to

Why is Market Segmentation Important? With over 7.8 billion people living on the planet earth, you will shortly come to find that marketing is not a one size fits all situation. For instance, In marketing different messages are going to have different meanings based on gender, age, values, culture, location,

Successfully creating end results based on a business strategy is a complex task. There can be many key factors that play into this process and confusion along the way. This is where enterprise architects save the day. As an enterprise architect, it is your responsibility to make sure the tools

Customers create and establish feelings and thoughts regarding your brand with every experience they have with it. These can be negative or positive. Keller’s Brand Equity Model is all about taking control of what those feelings and thoughts are. You need to shape the experiences to create the desired thoughts

Before we get into the 5 products it is important to know what a blue ocean strategy is. A Blue Ocean Strategy is when a company builds a product or service that has no previous market. Meaning that since it doesn’t currently have a market it also doesn’t have any

What is the BCG Matrix? The BCG Matrix is a popular conceptual model that’s very helpful when you’re reviewing your business strategy. It provides a way for companies to review their products and brands based on the product’s competitive position, or how it performing compared to competitor products in the

Starting a new company can be difficult. There are several factors that contribute to why some businesses fail when others don’t for example too little capital, too much overhead, or simply wrong timing to name a few. However, many fail simply because of poor strategic planning. Of the many tools

What comes to your mind with the word Apple? Or Nike? Do you think about their products or does it bring up their brand? For instance, their logo, its imagery, and the feeling their brand gives you. This is how you want customers and followers to think about your brand,

[vc_row][vc_column][vc_column_text]Stuck working from home? For many students and employees, working from home is a luxury that companies give you. With the emphasis on social-distancing to prevent the spread of COVID-19, however, it’s becoming a necessity. For these employees working remotely is out of the ordinary, and can bring a lot

BITEABLE is like eating a giant piece of chocolate cake. At first you are very content. You enjoyed every bite of that calorie filled goodness. Then the crash comes. You feel awful for eating that chocolate cake and you realized the short-term joy of chocolate cake was not worth the