Maybe you’ve dedicated months and years into building your business in Utah County, Perhaps your business is just getting off the ground, or maybe it’s still just a dream for you. Either way you’ve chosen one of the best places in the country to do it. One thing you’ll soon realize if you haven’t already is that no matter what your business is, you’ve got competition, and in today’s digital world, even the most amazing brick-and-mortar businesses need a strong online presence to thrive.
Enter the Google Business Profile (GBP) – your free, one-stop shop for claiming your Corner of the web. Think of it as your prime storefront on Google Search and Maps, where potential customers can discover your business, learn what makes you special, and even connect with you directly.
Here at Green House Sales and Marketing, we understand the importance of local businesses like yours. You are the lifeblood of Utah County and its culture. That’s why we’ve created this handy guide to help you create and optimize your Google Business Profile, attracting more customers and propelling your business to new heights.
Why is a Google Business Profile Essential in Utah County?
Let’s say you’ve opened a charming flower shop in Provo. Wouldn’t you want everyone searching for “florists near Provo” to find you right at the top of their search results? With a well-optimized GBP, that’s exactly what happens! Here’s how a GBP benefits your Utah County business:
- Local SEO Magic: A well-crafted GBP can significantly improve your local search ranking, making you the star attraction on Google Maps when customers search for businesses like yours. Think of it as prime real estate in the bustling online world of Utah County.
- Credibility Booster: Your GBP showcases essential details about your business, like your address, phone number, website, operating hours, and even customer reviews. This transparency builds trust and credibility with potential customers searching for your products or services in Utah County.
- Free Marketing Powerhouse: Creating a Google Business Profile is completely free and offers valuable marketing tools. You can post updates, showcase captivating photos of your storefront and products, and even respond directly to customer reviews, all within your GBP – a one-stop shop for managing your online presence in Utah County.
Creating Your Google Business Profile: A Step-by-Step Journey
Ready to claim your digital corner of Utah County? Here’s the simple step by step process of creating your GBP:
- Head over to https://www.google.com/intl/en_us/business/ This is where your Google Business Profile adventure begins!
- Sign in with your Google Account. If you don’t have one, creating a free Google account is a breeze.
- Enter Your Business Name: Make sure it’s accurate and consistent with how your business name appears elsewhere online in Utah County.
- Choose Your Business Category: Select the category that best describes your business. Google offers a wide range of categories to ensure you find the perfect fit.
- Manage Your Location: Here’s where you decide if you have a physical location or if you serve customers at their locations.
- Physical Location: If you have a welcoming storefront in Utah County, enter your complete business address. Google will then verify your location through a postcard or phone call.
- Service Area: If you serve customers at their locations (e.g., electrician, plumber), enter your service area instead of a physical address.
- Contact Information: Provide your phone number and website address, making it easy for potential customers in Utah County to reach you.
- Complete Your Profile: Once the basics are set, take some time to personalize your profile and make it shine in Utah County.
- Dazzle with Photos: Showcase your business, products, and friendly team with high-quality visuals that capture the essence of your Utah County business.
- Tell Your Story: Write a compelling description that tells potential customers what makes your business unique and the value you offer them in Utah County.
- Set Your Hours: Ensure your listed operating hours are accurate and up-to-date, so customers in Utah County know exactly when to visit you.
- Verify Your Listing: This is crucial for establishing credibility. Google will typically send a verification postcard to the address you provided. Once you receive it, follow the instructions to verify your listing and claim your digital space in Utah County.
Optimizing Your Google Business Profile for Success
Now that your GBP is live and shining in Utah County, here are some tips to keep it thriving:
- Encourage Customer Reviews: Positive reviews are like gold for your GBP. Encourage satisfied customers to leave
- Delve into SEO: Search Engine Optimization (SEO) is a long-term investment process that establishes greater authority with Google and other search engines. To learn more about it, check out our other blog Crafting the Ultimate Digital Marketing Strategy: A Guide To Growing Your Website.
At Green House Sales and Marketing we help businesses like yours thrive and give you the tools you need to reinvest in yourself. We are a student Find out more about what we can do for your business at Green House Services.
