Brent Ripley, Attorney At Law
We partnered with Brent Ripley to help find qualified leads by using different digital strategies. This included Google/Meta Ads, e-book creation, webinar, custom landing page and updated Google Business Profile.
Elements Included
Client Impact
About
We partnered with Brent Ripley to help find qualified leads by using different digital strategies. This included Google/Meta Ads, e-book creation, webinar, custom landing page and updated Google Business Profile.
Challenge
Brent Ripley came to Green House wanting to find qualified leads. Brent’s primary needs were to boost relevant online traffic and engagement and to clarify what the services are that he provides to potential clients.
Solution
- Created an e-book explaining key aspects of financial and estate planning, and created a webinar to serve as a visual version of the e-book’s content.
- Designed a custom landing page specifically for the e-book to maximize sign-ups and lead capture.
- Created a Google Ad Campaign
- Developed and managed Meta Ad Campaign
- Added descriptive product tiles to the Google Business Profile to clarify service offerings.
Key Results
- Increased Google Business Profile position by 45 spots.
- Increased Google Profile interactions from 0 to 71 interactions a month.
- Google Business Profile generated 15 website visits and first tracked call.
- 60 unique leads generated from Google/Meta ads