Grow With Us

Cards2Life

Cards2Life partnered with Green House to strengthen its digital presence and brand identity in the greeting card industry. Through a fresh website design, SEO improvements, and a stronger social media strategy, Cards2Life increased visibility and engagement while building a lasting content foundation for growth.

Website

Elements Included

Graphic styled like a periodic table element for Reputation management (rm)
Graphic styled like a periodic table element for Search Engine Optimization (So)

Client Impact

About

Cards2Life is a young company focused on redefining the greeting card industry with handcrafted 3D pop-up designs. Each card is domestically designed, laser-cut, and built with exquisite detail to celebrate life’s most meaningful moments

Challenge

Cards2Life struggled with brand awareness, inconsistent social media use, and a website that lacked engagement and clear pathways to purchase. As the company grew, it needed to identify a niche audience, establish differentiation, and create a consistent, fresh brand identity.

Solution

  • Built a new website with faster load speeds and better functionality
  • Improved SEO with keyword analysis, blogs, and optimized content
  • Installed Google Analytics and Facebook Pixel for tracking and retargeting
  • Developed a social media calendar and content bank using Hootsuite
  • Focused on meaningful posts to increase organic reach and engagement

Key Results

  • Website traffic increased from 4 to 49 visitors per day
  • Site speed ranking improved by 142%
  • Instagram: avg. 357 reach, 16.75 likes, 6 profile visits, 0.25 comments
  • Facebook: avg. 102 reach, 12 engagements/post
  • Ads reached an estimated 3,421 people/day

Student Impact

Est. Timeframe

4 Months

Est. Student Salaries

$3,600

Est. Time Spent

240 Hours

“We were ecstatic about the quality and amount of work from the UVU Digital Marketing students. The team had a diverse skill set which allowed them to focus on multiple facets of the project. They created various types of content that will prove to be useful in our content strategy and branding efforts. Needless to say, we were overjoyed with the outcome and delighted to be a sponsor of the project. Thank you UVU!”
Curtis Blair
Owner