Grow With Us

Cruz Development

We partnered with Cruz Development to build their digital foundation from the ground up. With a custom website, brand guide, and optimized Google Business Profile, they can now reach more clients and showcase the quality they’re known for.

Website
Brand Guide

Elements Included

Graphic styled like a periodic table element for Reputation management (rm)
Graphic styled like a periodic table element for Search Engine Optimization (So)
Graphic styled like a periodic table element for Website Development (Wd)
Graphic styled like a periodic table element for Branding (B)

Client Impact

About

Cruz Development is a luxury custom home builder and remodeler based in Phoenix, Arizona. Their all-in-one, in-house approach simplifies the building process while ensuring efficiency and quality. They also offer competitive pricing to provide exceptional value for their clients while remaining luxurious in quality.

Challenge

Cruz Development lacked a digital presence, making it difficult for potential clients to find and engage with them online. They had no website, no Google Business Profile, and no established branding, which limited their credibility and visibility in the competitive construction industry.

Solution

We completed a custom package tailored to their needs including:

  • Creating and optimizing their GBP with keywords, product tiles, and weekly posts.
  • Building 10 optimized web pages with google integrations setup, and SEO optimization.
  • Full brand guide with responsive logos, brand strategy, brand guide, custom icons, and messaging.

Key Results

  • Their Google Business Profile ranked in the top 5 results and achieved 524 calls, 1,808 interactions, and 627 website clicks.
  • Drove significant traffic to key website pages, including 322 clicks to the homepage, 33 to the ‘About Us’ page, and 2 to the newly launched Queen Creek page.
  • Meta ad campaign for Dysport and Aesthetics generated 10 new website leads, improving click-through and conversion rates.

Full Website Build

We did everything from writing pages of content, to designing with Elementor, to SEO optimization.

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Home page of Cruz Development website homepage
Flat lay showing brand guide of Cruz Development.

A full brand guide

Our graphic designers worked closely with Cruz Development to develop a full brand guide complete with brand elements, mock-ups, and brand messaging. 

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Student Impact

Est. Timeframe

3 Months

Est. Student Salaries

$2,700

Est. Time Spent

180 Hours

Pool and patio
"We’ve primarily relied on word-of-mouth to grow our business, but we knew it was time to build our online presence. Green House made that process easy. They helped us create a website, set up our Google Business Profile, and develop branding that truly represents who we are. Now, we have the tools to reach more people and grow in."
Matthew Gallego
Founder/Owner