Delphinium
Green House partnered with Delphinium to build awareness for its gamification platform in higher education. Through strategies in social media, email, and content marketing, Delphinium strengthened its online presence, re-engaged students, and connected with universities nationwide.
Elements Included
Client Impact
About
Delphinium is a gamification tool for college courses that enhances student motivation, engagement, and success. Acting as an overlay for Canvas courses, it empowers teachers with tools to identify at-risk students and improve communication.
Challenge
Despite being a powerful tool, Delphinium lacked brand awareness and marketing consistency. Its website had low traffic, its Facebook page was inactive, and most colleges had little knowledge of gamification or Delphinium.
Solution
- Built marketing strategies for social media, email, web content, and testimonials
- Developed and implemented a Facebook content calendar and created a community group
- Produced a “how-to” video to explain Delphinium’s value quickly
- Installed Google Analytics to track and improve web traffic
- Designed and executed an email campaign to 17 universities
- Collected and published student testimonials
Key Results
- 28.3% increase in Facebook likes
- 44% email open rate with 4% click-through rate
- Increased and tracked website traffic with Google Analytics
- Improved awareness through the “how-to” video
- Student testimonials published to strengthen credibility
Student Impact
Est. Timeframe
6 Months
Est. Student Salaries
$5,400
Est. Time Spent
360 Hours
"This marketing team at UVU has been amazing to work with. The social media and email campaigns reached further than I thought and love seeing that something is happening now. I also have a great video that explains clearly and quickly what Delphinium is about and the testimonials from students that have been helped by our product. This team really laid the foundation for our marketing efforts in the future. Thank you!"
Jared Chapman, PhD
Owner