Dry Canyon FR
Dry Canyon FR partnered with Green House to strengthen their digital presence and business-to-business targeting. Through SEO updates, Google My Business optimizations, and website improvements, Green House helped highlight the company’s managed apparel program and improve visibility for industry professionals.
Elements Included
Client Impact
About
Dry Canyon FR is a business-to-business company providing fire-resistant clothing for linemen and other professionals in industries requiring FR apparel. Founded in 2012, the company was established to give journeyman linemen access to the highest-quality FR apparel and safety equipment. Through its managed apparel program, Dry Canyon works with businesses to ensure employees are properly equipped.
Challenge
Dry Canyon FR needed help optimizing their Google My Business profile and updating their digital presence. They required keyword-rich information about their managed apparel program, as well as clear guidance for customers on account access. Additionally, the company sought to strengthen B2B targeting and increase goodwill by showcasing the people behind the brand.
Solution
- Added needed information to the website
- Optimized Google My Business profile (tiles, posts, updated description)
- Created a landing page for the managed apparel program
- Wrote and published blogs
- Developed blogs guiding customers on account access
Key Results
- Regular GMB posts moved Dry Canyon from 6th → 3rd on page one for “Fireproof Clothing Near Me”
- Added bios of Rick and Sam to the website to build trust, showcase expertise, and increase brand loyalty
Student Impact
Est. Timeframe
3 Months
Est. Student Salaries
$2,925
Est. Time Spent
195 Hours
