Nichols Orthodontics + Aesthetics
We helped Nichols Orthodontics prepare for their grand opening by creating a fully custom branding guide and website, setting them up for a strong start both in their practice and their digital presence.
Elements Included
Client Impact
About
Nichols Orthodontics + Aesthetics combines artistry and science to create life-changing smiles. As an international educator, Dr. Nichols shares his expertise globally. With a focus on both form and function, the clinic is dedicated to enhancing confidence and well-being.
Challenge
Their goal was to strengthen their online presence and brand identity with a clear branding strategy, engaging website, and optimized Google Business Profile to attract and connect with new patients.
Solution
We proposed a customized planter package, including:
- A comprehensive brand guide
- A full website developed on WordPress and Elementor
- Setting up and optimizing a new Google Business Profile
- A lead generation strategy including the creation of a landing page and a Meta ad campaign with A/B testing.
Key Results
- Their Google Business Profile ranked in the top 5 results and achieved 524 calls, 1,808 interactions, and 627 website clicks.
- Drove significant traffic to key website pages, including 322 clicks to the homepage, 33 to the ‘About Us’ page, and 2 to the newly launched Queen Creek page.
- Meta ad campaign for Dysport and Aesthetics generated 10 new website leads, improving click-through and conversion rates.
Full Website Build
We did everything from writing pages of content, to designing with Elementor, to SEO optimization.
A full brand guide
Our graphic designers worked closely with Nichols to develop a full brand guide complete with brand elements, mock-ups, and brand messaging.
Student Impact
Est. Timeframe
3 Months
Est. Student Salaries
$2,700
Est. Time Spent
180 Hours
