PVinsight Inc.
PVinsight Inc. is a solar, energy storage, and HV engineering firm delivering high-value consulting and design services for utility-scale renewable energy projects. Specializing in detailed design, optimization, and EPC (Engineering, Procurement, and Construction) support for solar and battery energy storage systems (BESS) across the U.S., PVinsight serves independent power producers (IPPs), developers, and EPC (Engineering, Procurement, and Construction) firms.
Elements Included
Client Impact
About
PVinsight Inc. is a solar, energy storage, and HV engineering firm delivering high-value consulting and design services for utility-scale renewable energy projects. Specializing in detailed design, optimization, and EPC (Engineering, Procurement, and Construction) support for solar and battery energy storage systems (BESS) across the U.S., PVinsight serves independent power producers (IPPs), developers, and EPC (Engineering, Procurement, and Construction) firms.
Challenge
Although PVinsight had established itself as a trusted engineering partner in renewable energy, their digital presence and brand voice did not reflect the full strength of their expertise. Messaging lacked consistency across platforms, keyword targeting was not being utilized, and they had limited visibility into how their brand was performing online. To compete with larger industry players, PVinsight needed a refreshed brand strategy, stronger content planning, and better benchmarks to measure progress.
Solution
- Brand Refresh: Revised brand messaging to create a consistent, professional identity that reflects PVinsight’s mission and expertise.
- Pamphlet Redesign: Provided a refreshed version of their business conference pamphlet, ensuring their print materials matched their digital brand identity.
- Keyword Research & Paid Ads Exploration: Conducted deep keyword research to identify opportunities across services and explored paid advertising strategies for competitive positioning.
- Content Strategy & Posting Plan: Created a structured plan for GBP posts and digital content, aligned with service offerings and target audience needs.
- Benchmarking & Reporting: Established clear performance benchmarks to track GBP interactions, clicks, SEO metrics, and rankings over time.
Key Results
- Refreshed Brand Presence: Clearer, more consistent messaging that better reflects PVinsight’s expertise and aligns with industry expectations.
- Improved Keyword Visibility: Stronger placement on Google Maps and search results for relevant terms:
- PV Firm Plano Texas — 1st page, 1st result
- Renewable Engineering Plano Texas — 1st page, 2nd result
- Ranking keywords: 15 total
- Page 1 keywords: 4 consistently
- Average CTR increased from 17.7% → 22.6%
- Average position improved from 8.8 → 3.4
- Strategic Clarity: Benchmarks and keyword research provided PVinsight with a roadmap for continued growth in digital visibility.
Linkedin Assets
Created branded LinkedIn banners and custom social icons for the PVinsight team, giving every member a consistent, polished presence online. Matching Microsoft Teams backgrounds were also developed so the brand carried seamlessly into virtual meetings.
A Revamped Brand guide
Created a brand refresh of identity with variation logos, patterns, color palette, typography, mood boards, branding guide.
