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Roots Builders

From outdated and overlooked to polished and powerful, we helped Roots Builders modernize their brand and connect with more local homeowners through strategic brand design, SEO, and digital storytelling.

Website
Brand Guide
GBP

Elements Included

Graphic styled like a periodic table element for Reputation management (rm)
Graphic styled like a periodic table element for Search Engine Optimization (So)
Graphic styled like the periodic table element for Social media (Sm)
Graphic styled like a periodic table element for Paid Media (Pm)
Graphic styled like a periodic table element for Website Development (Wd)
Graphic styled like a periodic table element for Branding (B)
Graphic styled like a periodic table element for Content Creation (Cc)
Graphic styled like a periodic table element for Videography (Vi)

Client Impact

About

Roots Builders is a general contractor and construction company that specializes in creating custom home floor plans in Utah, tailoring designs to reflect clients’ unique lifestyles. Known for their focus on quality and customer satisfaction, they aim to craft homes that combine functionality, style, and innovation. By prioritizing a seamless design process, they help clients bring their dream homes to life.

Challenge

Roots Builders struggled with an outdated website, poor local SEO, and a lack of cohesive branding. They had trouble reaching their Utah audience, and without professional visuals, they couldn’t effectively showcase their custom home projects. These gaps made it difficult to convey their expertise and attract qualified leads.

Solution

We proposed a customized planter package which evolved into a pollinator package:

  • Create a complete brand guide with a new logo, color palette, typography, and textures.
  • Design a brand-new website with strong local SEO targeting key Utah areas.
  • Share new visual assets and project highlights across social channels.
  • Capture high-quality visuals of completed homes to showcase craftsmanship and build credibility online.
  • Launch targeted ad campaigns to drive traffic to location-specific service pages and generate leads.

Key Results

  • They went from getting only 5 visits a month on their old website, to now getting over 70 new visits from organic searches every month.
  • They went from not appearing in the Google Map results to showing on the 3rd page.
  • They now have a consistent brand message accross multiple channels.

Full Website Rebuild

We did everything from writing pages of content, to designing with Elementor, to SEO optimization.

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A full brand guide

Our graphic designers worked closely with Roots Builders to develop a full brand guide complete with brand elements, mock-ups, and brand messaging. 

Check it out
Flat Lay depicting the brand guide made for Roots Builders

Videography

We went out to a few homes that Roots Builders built and made testimonial videos for his portfolio pages.

Student Impact

Est. Timeframe

18 Months

Est. Student Salaries

$17,550

Est. Time Spent

1,170 Hours

Room displaying colorful chairs and rustic stone theme designed by Roots Builders.
Roots builders logo
“I've been working with Green House for over a year and a half now and I love the work they've done for us. Our previous website didn't represent us and the quality that we bring to our clients and we didn't have much to show in the way of content and displaying our work. Working with Green House has elevated our brand in ways we didn't imagine and we finally have videos and images that we can proudly display to clients. We are ecstatic to finally generate more outside leads."
Creed Richardson
Owner