The Patron's Parcel
The Patron’s Parcel is a monthly art subscription box that connects everyday people with real, working artists. Each month, subscribers receive limited-edition prints along with the story of the featured artist, delivered right to their door. It’s a simple and inspiring way to collect meaningful art without the stress of shopping or the disappointment of mass-produced décor.
Elements Included
Client Impact
About
The Patron’s Parcel is a monthly art subscription box that connects everyday people with real, working artists. Each month, subscribers receive limited-edition prints along with the story of the featured artist, delivered right to their door. It’s a simple and inspiring way to collect meaningful art without the stress of shopping or the disappointment of mass-produced décor.
Challenge
As a new e-commerce subscription business, The Patron’s Parcel faced several challenges:
- No established brand identity or visual presence.
- No website or digital platform to manage subscriptions and showcase artwork.
- No social media content and strategy to attract and engage potential patrons.
- No paid advertising or launch strategy to drive awareness and sales.
The business needed a complete, cohesive solution to launch successfully and connect with both artists and subscribers.
Solution
The Green House provided a full-service launch package, including:
- Branding: Created a complete brand identity with 4 variation logos, patterns, color palette, typography, mood boards, branding guide, and additional assets including: icons, business cards, thank you cards and tissue paper mock ups.
- Website: Built a Shopify ecommerce website that includes subscription and customer account abilities, SEO, and mobile responsiveness.
- Social Media: Designed 10 post templates, a digital one-sheet, and a 12-week posting calendar.
- Paid Media: Developed a Meta Ads example post with strategy recommendations for subscriber acquisition.
Key Results
- The Patron’s Parcel launched with a fully cohesive brand identity and professional website.
- Established a structured social media posting plan with templates for 12 weeks.
- Prepared a paid media strategy to drive awareness, attract subscribers, and support artists.
- Subscribers gained an effortless way to access exclusive, meaningful artwork, while artists received support and exposure through a curated subscription model.
Full Website Build
Built a Shopify ecommerce website that includes subscription and customer account abilities, SEO, and mobile responsiveness.
A full brand guide
Created a complete brand identity with 4 variation logos, patterns, color palette, typography, mood boards, branding guide, and additional assets including: icons, business cards, thank you cards and tissue paper mock ups.
Student Impact
Est. Timeframe
4 Months
Est. Student Salaries
$18,000
Est. Time Spent
1,200 Hours
