Utah Marriage and Family Therapy Clinic

Utah Marriage and Family Therapy (UMFT) partnered with The Green House to build a stronger digital presence, modernize their brand identity, and increase client engagement. Through website optimization, paid media strategy, and improved reputation management, we enhanced their visibility and created a foundation for consistent lead generation and long-term growth.

Elements Included

Client Impact

About

UMFT delivers evidence-based, systems-oriented therapy designed to strengthen individuals, couples, and families. Alongside client care, the clinic trains future Marriage and  Family Therapy clinicians through research-backed, ethical practices. With a focus on accessibility and reducing stigma, UMFT makes therapy a trusted resource for healthier lives and stronger communities.

Challenge

UMFT lacked a strong digital presence and cohesive brand identity. Their website was outdated and under-optimized for search, they had little visibility through paid media, and their reputation management tools were not being fully leveraged. These issues led to low lead generation and minimal client engagement.

Solution

  • Developed a full brand package with logos, colors, typography, and guidelines.
  • Designed a custom WordPress site with 10+ optimized, mobile-friendly pages.
  • Executed Meta & Google paid media campaigns with targeting, creative, and optimization.
  • Created a social media engagement plan aligned with client personas.
  • Enhanced UMFT’s Google Business Profile with Q&A, photos, and posting.
  • Built dashboards to track web, ad, and lead generation performance in real time.

Key Results

  • Website & SEO: Optimized 10+ pages for computer and mobile devices, boosting search visibility.
  • Reputation Management: Strengthened Google Business Profile with updates, reviews, and content.
  • Paid Media: Launched Meta & Google ads, driving higher traffic and leads.
  • Lead Generation: Landing page testing increased conversions measurably.
  • Brand Identity: Delivered a professional, unified brand across all channels.

Full Website Build

We created an updated website optimized for search engines and mobile devices, using Elementor and their new branding for the design.

A full brand guide

Our Graphic Design team expanded upon UMFT’s vision for their brand.

Student Impact

Est. Timeframe

6 Months

Est. Student Salaries

$5,580

Est. Time Spent

390 Hours

"Green House supported us with our website, branding, and reputation management elements. The foundation they provided was truly great!"
Charles Mace
Director of Business Operations