Grow With Affordable Paid Media Strategy
Advertising is one of the fastest ways to increase visibility and generate leads for your business. Our affordable PPC management services are designed to help small businesses get the most out of their ad budget.
80%
Boost in Brand Awareness when businesses run paid search ads
75%
of users click on paid ads to find authentic and relevant information
50%
Of PPC visitors are more likely to convert than organic traffic
Why do a Paid Media Strategy?
In a competitive market, a paid media strategy is one of the most effective ways to put your business in front of the right audience at the right time. For small businesses, it’s a fast and scalable way to generate real results.
A strong paid media strategy can deliver quick wins, but it’s even more effective when paired with a solid SEO foundation. While ads bring immediate visibility, a well-built SEO strategy turns your website into a long-term revenue driver—bringing in traffic and leads even when you’re not actively spending on ads. Learn more about our SEO Services here.
Lead Generation
One of the most effective uses of Pay-Per-Click advertising is lead generation. Getting potential customers to take action, like signing up for your service or booking a call. These actions are called “leads,” and they’re the first step in turning a website visitor into a paying customer.
We build campaigns specifically focused on generating leads by pairing targeted ads with custom landing pages. These pages are designed with clear messaging and easy-to-use forms that encourage people to take the next step. Whether you’re offering a service, booking appointments, or collecting inquiries, this strategy helps bring new clients directly to your inbox.
Lead generation is one of the most reliable ways to get real results from your ad spend—and one of the most proven methods for increasing your return on investment through Google Ads.
Potential Impact
A good paid media strategy will give you immediate access to customers who are actively looking for your product or service. When managed the right way, your budget becomes an investment that brings in leads, sales, and measurable returns without having to wait.
Instant Visibility
Show up at the top of search results the moment your campaign launches.
High-Intent Targeting
Reach people already looking for the services or products you offer.
Faster Results
Start bringing in leads and website traffic as soon as your ads go live.
Smarter Spending
Only spend on what’s working. Track performance and adjust as needed.
Higher ROAS
Get more return for every dollar spent through ongoing optimization.
Key Deliverables
preform a paid media audit
We start with a deep dive into your business, your industry, and your digital competition. That means reviewing your current online presence, evaluating which platforms make sense for your goals, and analyzing where your competitors are spending and winning. We identify strengths, gaps, and key opportunities to run profitable ads across Google, Meta, and more.
Run a Paid Ads Calculation
Using keyword research and competitor data, we plug your numbers into our paid ads calculator. It factors in customer intent, industry benchmarks, and your close rate to estimate how much ad spend you’ll need and whether investing in paid ads makes sense for your business right now.
create a paid media strategy
Based on insights from your audit and ad spend calculation, we build a 12-week strategy focused on targeting the right keywords, setting an effective budget, and reaching the customers who are already searching for what you offer. It’s a strategy built from data, not guess work.
Execute Paid Media Strategy
We put your paid media strategy into action. We handle platform setup, campaign builds, audience targeting, and everything in between. Backed by research and budget alignment, we take care of the backend so you can focus on your business while the leads start coming in.
Optimize Paid ads campaign
Marketing doesn’t always go exactly as planned. Paid ads are no exception. That’s why we don’t stop at setup. We continuously monitor performance, test new ad variations, and make strategic adjustments to ensure your campaigns stay on track and keep reaching the right audience.
Bi-weekly checkins
At Green House, growth is our thing—for both our students and our clients. While we manage and optimize your ad campaigns, we’ll meet with you every two weeks to review performance, answer questions, and explain what we did and why it matters. By the end of your project, you’ll have a clear understanding of how your campaign worked and what it takes to keep it going, whether you continue on your own or decide to stick with us.
Tools
We use industry standard tools ensuring you get the best at only a fraction of the cost.
Packages with Paid Media
Frequently Asked Questions
How does your pricing compare to other agencies?
Because Green House is run by UVU marketing students under the direction of experienced mentors, we’re able to offer paid media services at a significantly lower cost than traditional agencies. Our structure allows businesses to get real, results-driven ads work at some of the most affordable rates in the industry without compromising on quality or strategy.
How much should I budget for PPC Advertising?
It depends on the results you’re aiming for. Spend too little, and your ads might not reach enough people to make an impact. Spend too much without a strategy, and you risk wasting budget. That’s why we run a paid ads calculation with you—factoring in your goals, industry benchmarks, and close rate—to recommend an ad spend that makes sense and sets you up for a strong return.
Will I be locked into a long-term contract?
Nope. Our goal is to get you set up with a strategy you can run with, whether you keep working with us or want to take it from there. Most of our projects start with a three-month engagement and can be extended if you want to keep the momentum going.
How quickly will I see results from PPC?
You can start seeing results the same day your ads go live. That’s the power of paid traffic, it’s fast. But keep in mind, those results are tied directly to your ad spend. Once you stop running ads, the traffic stops too. That’s why it’s important to pair PPC with a smart strategy and budget.
What is the difference between PPC and SEO?
PPC (pay-per-click) is a paid advertising strategy that gets you in front of customers fast—but only while you’re paying for it. SEO (search engine optimization), on the other hand, is a longer-term strategy focused on improving your website’s visibility organically. It takes more time to see results, but once it’s working, SEO can continue driving traffic long after the work is done.
What is ROAS and how do you track it?
ROAS stands for Return On Ad Spend—it tells you how much revenue you earn for every dollar you spend on ads. Before we launch your campaign, we calculate a target ROAS based on your current earnings and industry benchmarks to help guide your strategy. Once your ads are live, we monitor performance and review results with you during bi-weekly check-ins so you always know how your ad spend is performing and what kind of revenue it’s generating.